Our marketing and communications team develops compelling marketing capabilities to help drive member adoption of NCTC services. We negotiate partnership agreements with marketing agencies to enable our member operators to acquire new customers and drive upsells using the latest digital marketing tactics. We support member education with a robust webinar program, and we foster greater engagement and collaboration with the industry's best events- The Independent Show and the Winter Educational Conference.
When video content providers inform us about free previews and other promotional opportunities our member operators can use to market their pay-TV offerings, we post them here.
Free previews are a great tool for driving upsells for your pay-TV subscribers. Use them to promote your optionl channel packages and add-on tiers.
Get support for running cross-channel spots to promote certain programming networks to your subscribers.
Some of our master agreements include available marketing funds to reimburse members for promoting certain networks.
Members-Only Content: To view the currently available promos, log in and come back to this page for all the details.
An exclusive benefit of your NCTC membership, our white paper library lets you get up to speed on marketing topics including:
To access the White Paper library, log in to nctconline.org then come back to this page to view the white papers.
Jump-start your marketing program with NCTC's step-by-step guides to common marketing tools and tactics.
Public Relations Toolkit
A member-exclusive guide to help you design and launch a PR campaign that will further your brand in the community. Includes downloadable templates for press releases and an editorial calendar to help you plan your strategy.
Social Media Toolkit
From beginner to everyday user, this kit will support you in your strategies and efforts, including content for your social platforms, user-guides, and engaging dates to keep you connected to the rest of the social world.
To access the tool kits, log in to nctconline.org then come back to this page.